Edstart
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A passionate team of education and finance specialists

We started Edstart because school fees were creating unnecessary stress for schools and families alike.

The Edstart team

Our story

At the intersection of education and finance.

We exist to make education costs sustainable, flexible and easier to manage – for schools, families and students.

Edstart team members in conversation

School fees are one of the most complex financial relationships in family life.

For schools, they’re the lifeblood of operations. For families, they’re one of the biggest household expenses they’ll face.

Yet for too long, both sides have been left to manage this relationship with outdated tools, awkward conversations and too much manual effort.

Edstart was built to change that. We combine technology with genuine human support to give schools the financial certainty they need – and give families the flexibility that modern life demands.

Today we work with more than 700 schools across Australia and the UK, managing over £1.1 billion in school fee payments.

But our measure of success has always been simpler than that: fewer difficult conversations, better outcomes for students, and a financial relationship between schools and families that actually works.

The evolution of Edstart

Every feature we’ve built has come from listening – to school finance teams, to families, and to the data we see across hundreds of schools every year.

2016

Launch

Edstart founded with a single focus: give families a better way to manage school fees while protecting school cash flow.

2021

Partnership with schools

Edstart facilitates all school fee payments based on requests from partner schools, allowing them to focus on providing quality education.

2026

Expansion

UK launch: we are extending our model to a new market while continuing to deepen capabilities for Australian schools.
Edstart presenting to school finance teams

Our team

  • Lucy Foster

    Lucy Foster

    General Manager

  • Elly Price

    Elly Price

    Commercial Director

  • Simon Thurston

    Simon Thurston

    School Partnerships

  • Zoe Long

    Zoe Long

    School Partnerships

  • Catherine Gabriel

    Catherine Gabriel

    Family Support

  • Kelly Lake

    Kelly Lake

    Partner Success

Board of advisors

People helping us reach new ground

  • Simon Lebus CBE

    Simon Lebus CBE

    Simon is a senior leader who has had a diverse career spanning several industries. In addition to working in education for the last twenty-five years, Simon has a proven track record of advising EdTech companies in strategy and sustainable growth, including Duolingo, OpenClassrooms, and Faria Education Group. Simon is an experienced School Governor and currently serves on the Boards of two English International Schools.

  • Mark O’Keefe

    Mark O’Keefe

    Mark brings deep expertise in payments and technology, and advises the UK’s major banks, fintechs and merchants across the payments value chain, including scheme fees, interchange, open banking and Consumer Duty. He is an Ambassador for The Payments Association and chairs its Open Banking Working Group.

  • Neil Roskilly

    Neil Roskilly

    Neil is regarded as one of the UK’s leading experts on independent education. He led the Independent Schools Association (ISA) from 2009-2020, and has served on the Independent Schools Council (ISC) Board and the National Committee for the General Teaching Council for England. Neil continues to advise UK regulators and a range of examination awarding bodies at the policy level.

  • Donna Stevens

    Donna Stevens

    Donna brings extensive experience in the UK education sector, having led the Girls School Association (GSA) for five years, and serving on the boards of the Independent Schools Council (ISC) and Association of School and College Leaders (ASCL) from 2020 to 2025. Donna’s earlier career was spent as a management consultant across a range of industries.

We’re hiring!

We’re a growing team working on a problem that genuinely matters. If you care about education, fintech, or just building things that work really well for real people – we’d love to hear from you.

Office dogs at Edstart